48 Hours - Celebrity Trivia - 100 Custom Audio Questions - Unique Concept

VIPTrivia is an unique site where visitors (mostly teens) can register and answer a whole set of custom recorded audio questions in order to come in the 'top 3' for a cash prize at the end of each month. On the front page of the site is listed 15 members with the top overall score or 'points'. How it works is that for every multiple choice question that you answer correctly, you will earn 1 point, which is then added to your account.

Test the site for yourself:
username: demoacc
password: demopwd
Please do NOT change the password.

I am selling because it's just sitting there in my portfolio, and I really don't plan on doing anything with it. It really has a lot of potential.

Traffic Details:

Around 1275 unqiues/month. Judging by the 4 days of stats I gathered (server change):
30, 35, 64, and 41
It averages out to be 42.5 uniques/day.

I have paid $25 for advertising on golivewire, but it only sent a few hits. Really wasn't worth it - the campaign lasted for less than a day before I ran out of credits .

Thank You,
Donny

Minimum bid: $200
Buy It Now: $500

*I reserve the right to accept any bid at any time, and I have the right to deny any bid at any given time.*

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I like the idea. Have you tried any advertising or other revenue making programs on the site? Obviously with some advertising and the resulting community development you could make something work...but just wondering if you've tried yourself.