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#11
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Google loves fresh content and this should lead to your site getting visited more often by their bot. More importantly is the importance of unique content so that you don't trip the duplicate content filter.
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#12
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Yup fresh content will get you better rankings and is as important in my opinion as the backlinks you get for your site.
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#13
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I know, it doesn’t have anything to do with PR and your position on SE but this is noting compared to the human interface with your site. I know Google is the best for a search no doubt but human interest is miles better when there’s a natural instinct to visit ones site. New content does that by 10 folds. I mean a human created Google = Human interest. Simple maths
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