Max. CPC

What are your thoughts about setting your cost per click?

Is it really worth the extra money to get top position with any regularity or are you more concerned with being in the top 3 or 4?

Seems to me that as long as your top 3 your not gonna see a significant dropoff in exposure as opposed to lower positions.

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True Christian Theology

Depends what your site is about and if you have high paying competitors, if you pay more you are more likely to get displayed. Mostly depends about competitors though.

to me, wehn i use google i really only click the side ads if they contain a relevent keyword and description. it doesnt matter to me how far down the page the ad is.

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