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#1
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What difference does it make if you add quotes to keywords?
I have all keywords listed twice in my Ad Groups, half with quotes and half not, and they all get a good amount of clicks. If it's in quotes it gets more clicks, but with no quotes, better conversion rate. What should I do so I know I'm not screwing something up. I don't want to affect my campaign and lose clicks if I change anything. |
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#2
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keyword fighting is very hard, i always hessitate.
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