Web Statistics terminology at a glance

The following is a simplified listing of the terms found in your web statistic reports:

Hits = number of total requests for files made to the server
Files = number of requests in which any type of file was returned
Sites = number of unique IP addresses/hostnames making requests
Visits = number of times unique sites have requested pages
Pages = number of actual page views (requests for .htm .html .cgi)
KByte = total amount of data transferred in kilobytes
Sites = individual computers which make server requests
Referrers = URLs which link to your site or trigger server requests *
Search Strings = keywords entered into search engines resulting in hits
User Agents = web browsers
Entry Pages = initial file requested during a visit
Exit Pages = last file requested during a visit
Countries = location of sites making requests determined by TLD

* Note: "referrers" includes both internal and external links therefore the URLs listed as referers may include URLs within your own domain.