Web Standards

Web Standards in Design are meant to create universally accessible web sites.
Most of the websites that are visited today are not validated to W3C specification,
or meet with WAI conformity. That's where Plain Old Semantic HTML meets the
needs of every internet user, from visually challenged people, to people disabled
with motor function skills.

You see, web standards will challenge (should challenge anyway) the web
designer into coding their (X)HTML pages semantically correct. Thereby allowing
the designs to separate content from presentation - the first steps in POSH.

Making your sites accessible for everyone, which is a major benefit of validation,
has taken the web professional mindset into a creative forefront, that it really
needs to go. And that old argument, the one that starts off by stating, "My site
has good SERPS, why should I care about validation..." is fast becoming non-supportive.

Why? Because Accessible, POSH sites are the almost hidden key to web site advertising and promotion -
yes, you've guessed it, one great benefit is SEO!