Google Controls SEO

It seems that web site advertising is fast becoming a tricky art form. On-page
SEO is easy to achieve, but it's the Off-page SEO that is, as Google wants it to be,
dictated by Google.

There has always been the easier 0ff-page SEO performed for Yahoo and MSN (now
Windows Live) that was done secondly, after attacking Google. But with recent
acknowledgment of Google's hate for "purchased links", and how much more PR
(PageRank) has become the standard before reciprocating a linkback, Google has
taken control out of our hands and into it's own, making an attack most difficult.

So am I bashing Google? Nope. Simply stating that we as web developers and
website promotion experts that offer search engine optimization tips need to keep
aware of the latest tactics.

What do you think?