Directory listings

Some of the most solid, stable, links you can get for your site are from directories. This is especially the case where an expert system may be employed.

DMOZ is the supreme emperor of directories, for multiple reasons. The first is that it's a very high PR site, so listings gain a specific advantage in that sense. The second is that the directory database is downloaded and used by hundreds of other directories, not least the Google Directory itself. The third – and perhaps most overlooked aspect of DMOZ – is that if your site content justifies it, you can have multiple links from DMOZ to multiple sections - even pages - of your website.

There are lots of other free directories that are spiderable – there's a very good starter list of free directories listed here.

Of course, not all directories can be spidered. Many use modified URLs so that you will gain no SEO benefit from such a listing anyway.

However, never underestimate the human traffic advantages of your being listed in free directories that use modified URLs.

After all, Internet Marketing and Search Engine Optimisation often outrageously flirt with each other, like a pair of raunchy over-hostinged lesbians – one blonde, one brunette. The blonde is the Internet Marketing component: she only has to look good and attract. The brunette, on the other hand, knows how to go out and get what she wants.

Since Florida, certain directory listings now have exaggerated worth, and multiple links from DMOZ have become real gold. It's all free – don't pass up the opportunity.

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