05-29-2005, 17:09
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Administrator
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Google AdSense Optimisation Tips
Google have published some very helpful information on optimising your AdSense to better monetise it.
It particular, they publish a "heat map" showing where users are more likely to click, and additionally provide advice on integrating the ads for better clickthough rates:
https://www.google.com/support/adse...?page=tips.html
Quote:
As a rule of thumb, wider ad formats tend to outperform their taller counterparts. The reader-friendly format has a lot to do with this. Readers absorb information in thought units (that is, several words at a time). The wider format lets them comfortably read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether.
Since these formats allow users to read more text without having to skip a line every few words, users' eyes have less chance to leave the ad unit altogether. If positioned well, these ad formats can increase your earnings. The formats we've found to be the most effective are the 336x280 large rectangle , the 300x250 inline rectangle , and the 160x600 wide skyscraper . Keep in mind that while these ad formats perform well, you should use the format that best complements your pages.
You may find that colours that stand out without overshadowing your content are better for your site than colours that blend in so well, the ads are practically invisible. However, you may find that colours that blend in completely perform better. However you choose your colour palettes, make sure that it complements the colour scheme of the page. Also, rotating colour palettes is a simple way to add variety and freshness to your ads. All you need to do is hold down the Control key and select up to four colour palettes when generating your ad code in the Ad layout code page of your account.
Multiple ad units can help optimise your performance by leveraging our large inventory of ads. You can place up to three ad units per page. Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings. Here are some instances where multiple ad units may prove successful:
- Pages with lots of text, requiring users to scroll down the page.
- Forum or message board pages, particularly within threads.
- Pages where only smaller ad formats (such as the 125 x125 button) will fit.
In addition to the standard Google AdSense ad formats, AdSense now offers a new link units format that can help bring incremental revenue to your site. We recommend experimenting with link units by incorporating the link units into new and old locations throughout your site. If you'd previously found that the standard AdSense ad format did not work well for a particular page, we recommend trying the new link units on that page. Remember that one link unit per page can be placed in addition to the existing three AdSense ad units on that page.
These ad topics are targeted to the content on your page and allow users the ability to view additional ads about the topic they've selected. To learn more about Link units, please review the Ad Links section of AdSense Support.
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