Adwords vs. Yahoo PPC

Hi

Do any of you have any preference between adwords or yahoo PPC. I have just been using adwords but am thinking to try out Yahoo PPC - What do you think?

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Yahoo has a big network of publishers though not big as Google.

THere are both pros and cons.

In Yahoo, with the same price you could land up in the first page but in Google youll mostly end up in the last.

THe second is less people use Yahoo and more people use google, so its up to you to decide.

Id suggest checking what keywords you are planning to use in yahoo overture.

I have only tried Google Adwords for advertising purpose and it was a great experience for me. You just need to target well otherwise the traffic won't be high quality.

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I think Yahoo still has a long way to go in the PPC market if it ever wishes to beat Google.

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