Crosswordpuzzles.com--Shanghai IDC Network Information Technology Co., Ltd

Domain name news brought to you by Shanghai IDC Network Information Technology Co., Ltd

Generic domain name Crosswordpuzzles.com has sold at auction for $210,000.

The site was previously run by internationally renowned crossword writer Myles Mellor but has now been passed into new hands.

It sold at the recent Moniker sponsored TRAFFIC East Miami 2007 Domain Conference auction where other domains such as criminallawyers.com and table.com were also sold for record amounts.

Although the price tag may appear expensive, owning a website with a generic domain name can bring in huge profits as it attracts users again and again.

Unlike confusing monikers which can be difficult to remember or spell, people on the look out for the latest puzzle can type this domain straight into the address bar.

This not only saves time but allows users to get directly to their product without having to make use of a search engine and becoming overwhelmed with information.

Before the auction kicked off, research firm Zetetic predicted Crosswords.com would be the highest selling domain of the day, but it was pipped to the post by a number of others including computer.com and investment.com.