Reselling Domain Names

If planned well, reselling domain names can be an inexpensive way to build a successful business. Today, there are more domain name registrars than ever; but while this has led to an increase in competition, it has also resulted in a significant drop in domain name prices, making it an easy business to enter.
If you already operate an Internet-based business, selling domain names is almost a must. Most Web design firms, hosting companies and programming houses offer domain names and domain name management as a value-added service to their offerings.

Choosing A Registrar

One of the most important aspects to becoming a reseller is choosing a domain name registrar. The best route to success is to choose a registrar approved by the Internet Corporation for Assigned Names and Numbers (ICANN) - these firms have been authorized to create and sell domain names directly. Choosing a registrar that has not been approved by ICANN means you are essentially reselling the domains of a reseller, a redundant step in the registration process that will typically cost you more.

Once you have chosen a registrar, here are a few things to consider:

* Volume discounts: Offering volume-based registration services and packages can be very profitable should you a) choose a solid pricing structure and b) promote your business well. The volume approach is extremely cost-effective for larger resellers, since the cost per domain will decline as the volume of sales increases. The only downside to volume-based discounts is that resellers need to sell a great deal of domain names before they truly benefit from the discount’s value.

* Promoting your business: While becoming a domain name reseller can be an inexpensive way to online success, it can also be very difficult – as mentioned previously, the domain name business is packed with competitors. As a result, you will need a way to make your business stand out, be it through promotional offers, branding, advertising, or a combination of all three. For more information on building an online brand, click here.

* Upselling: Customer retention is key to generating recurring revenue. One way to secure this revenue is to try and “upsell” your domains; that is, encouraging customers to secure their domain for several years instead of on a yearly basis. The customer benefits from this arrangement by not having to worry about renewing their name for several years, while you reap the benefits of repeat fees on a yearly basis. Many customers, however, are often reluctant to secure their names beyond one or two years because a domain’s price rises with the length of ownership. As a result, try to keep your multi-year fees as low as possible.

* Value-added services and partnerships: Once you have secured a customer, why stop at domain names? Forming partnerships with other Internet service firms, like Web hosting and Web design groups, to offer additional services can result in a significant deal of supplementary revenue.

These suggestions are only the tip of the iceberg. Running a successful domain registration business using a reseller program takes strategic planning, high-quality service and creativity. Try to think outside of the box and discover a way to rise above the thousands of resellers already crowding the market.

I'm also planning to release a domain registrar soon; and i'll keep note of everything you said here
Thanks alot!

You really should note the source of the articles that you post like that. For example this one is from http://thewhir.com
If you don't do that, you're stealing content as if it is your own.

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Forum Posters

Nice post about how to begin a domain resseller company. For now I think is a little complicated for me.

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Hi, excellent post, and exist any tutorial for create site for reseller domains??

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pretty usefull. i'm thinking to try domains reselling and you hrlped me a lot

yes this post surely helps us a lot to domain reselling
thanks for your post

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hyderabad l
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i`m also thinking of becoming a domain reseller. But looking for some cheap and reliable registrar which also accepts unverified paypal.

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Home of webmasters

Hi guys domain reselling isnt really to hard of a business to be in. I do have reseller packages that include a premade site for you as well as we accept paypal..The business in itself is pretty much low maintenance. It runs itself to be honest.

Regards,


Demetris

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I'd like to resell this domain name: http://www.easyhacks.blogspot.com. Anyone interested