The i

Ever since the introduction of the iPod we've seen a ton of products that stick a lowercase 'i' in front of the name. This had got me thinking on why companies use this iMarketingStrategy - I come up with a couple of conclusions.

- Companies believe that consumers can relate the i to the iPod, thus being 'cool'
- Companies believe that their product will follow the success of that of the iPod if they use the 'i'.

Thoughts?

Hmm. You could be right.

I guess writing it that way defines the words more in the url making it easier to read too.
With uppercase i's it seems harder to read for me.

You could have a point though.

I agree with your second point, being that companies believe that they will have success because of iPod's success. They believe it because other companies are finding it to be true. They are having more success with this single letter, because it is more attractive, and because a lot of people think that everything with the letter i before it belongs to the same company as the iPod.