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Another good SEO Checklist - Good checklist to keep handy.
Are you doing enough to keep your site properly indexed with external search engines? To prepare you for the next level of optimization, review the following checklist:
1. Are you creating Web pages with content your target audience is genuinely interested in reading?
2. Does your content contain highly focused keyword phrases rather than phrases that are too general and competitive?
3. Are you optimizing your Web pages for at least three to five keywords at a time?
4. Are you using regionally specific keywords, when applicable?
5. Are you using the most commonly used variations of your keywords, based on your keyword research?
6. Does each optimized page contain a unique title?
7. Are you using multiple keywords in your title tags when appropriate?
8. Are your most important keywords appearing above the fold and throughout each optimized page?
9. Are you using keywords in hypertext links, whenever possible?
10. Does each optimized page have at least one call to action?
11. Does each optimized page contain a unique meta-tag description?
12. Do your meta-tag descriptions contain both targeted keyword phrases and a call to action?
13. Does each optimized page contain a unique meta-tag keyword list?
14. Does each set of meta-tag keywords contain words and phrases that you actually use within the visible body text?
15. Do you place common misspellings of your keywords within your meta-tag keywords?
16. Do your graphic images contain descriptive keywords within the alternative text attribute, when appropriate?
17. Do you provide at least two means of navigating your site: one for your visitors, and one for search engines?
18. Does your site have a site map, to assist both your visitors and the search engine spiders?
19. If your site uses frames, is your site navigable with and without the framesets?
20. If you are using JavaScript on your site, did you place the JavaScript in an external .js file and place the Robots Exclusion Protocol on that file?
21. If you are using Cascading Style Sheets (CSS) on your site, did you place the style sheets in an external.css file?
22. Do you have any redirects on your site? If so, have you placed the Robot Exclusion Protocol on pages that use redirects?
23. Are your optimized pages placed in the root directory (along with your home page) on your Web server?
24. Is your robots.txt file placed in the root directory on your Web server? Did you remember to transfer your robots.txt file before you transferred any other Web pages to your server?
25. Are you using subdomains instead of subdirectories if you find that your subdomains contain unique and substantial content?
26. If you are submitting pages to non-U.S. search engines, are you writing your pages in the appropriate language?
27. If it is within your budget, did you submit your optimized pages to pay-for-inclusion programs?
28. If you use Pay-For-Placement advertising, are your purchases based on detailed keyword research and selection?
29. If you use Pay-For-Placement advertising, do you carefully monitor your bids to get the best search engine visibility at the most reasonable cost?
30. Did you name your Web pages something that your target audience can remember and spell easily, using keywords whenever possible?
31. Did you design or select a series of landing pages for your Pay-For-Placement advertising? If the landing pages do not contain substantially unique content, did you place the Robots Exclusion Protocol on those pages?
32. Do the search engines and your site visitors view the same page? (The only exception to this rule is sites that participate in XML-feed programs).
33. Do you submit the maximum allowable number of pages per day for each of the major search engines?
34. Do you avoid submitting the same pages twice within a 24-hour period?
35. Do you resubmit to a search engine only if a page has dropped from the index or if a page's content has changed significantly?
77% of internet users employ search engines first to find a new web site
80% of internet users don't go beyond the first three pages of search engine results
Are you doing enough to keep your site properly indexed with external search engines? To prepare you for the next level of optimization, review the following checklist:
1. Are you creating Web pages with content your target audience is genuinely interested in reading?
2. Does your content contain highly focused keyword phrases rather than phrases that are too general and competitive?
3. Are you optimizing your Web pages for at least three to five keywords at a time?
4. Are you using regionally specific keywords, when applicable?
5. Are you using the most commonly used variations of your keywords, based on your keyword research?
6. Does each optimized page contain a unique title?
7. Are you using multiple keywords in your title tags when appropriate?
8. Are your most important keywords appearing above the fold and throughout each optimized page?
9. Are you using keywords in hypertext links, whenever possible?
10. Does each optimized page have at least one call to action?
11. Does each optimized page contain a unique meta-tag description?
12. Do your meta-tag descriptions contain both targeted keyword phrases and a call to action?
13. Does each optimized page contain a unique meta-tag keyword list?
14. Does each set of meta-tag keywords contain words and phrases that you actually use within the visible body text?
15. Do you place common misspellings of your keywords within your meta-tag keywords?
16. Do your graphic images contain descriptive keywords within the alternative text attribute, when appropriate?
17. Do you provide at least two means of navigating your site: one for your visitors, and one for search engines?
18. Does your site have a site map, to assist both your visitors and the search engine spiders?
19. If your site uses frames, is your site navigable with and without the framesets?
20. If you are using JavaScript on your site, did you place the JavaScript in an external .js file and place the Robots Exclusion Protocol on that file?
21. If you are using Cascading Style Sheets (CSS) on your site, did you place the style sheets in an external.css file?
22. Do you have any redirects on your site? If so, have you placed the Robot Exclusion Protocol on pages that use redirects?
23. Are your optimized pages placed in the root directory (along with your home page) on your Web server?
24. Is your robots.txt file placed in the root directory on your Web server? Did you remember to transfer your robots.txt file before you transferred any other Web pages to your server?
25. Are you using subdomains instead of subdirectories if you find that your subdomains contain unique and substantial content?
26. If you are submitting pages to non-U.S. search engines, are you writing your pages in the appropriate language?
27. If it is within your budget, did you submit your optimized pages to pay-for-inclusion programs?
28. If you use Pay-For-Placement advertising, are your purchases based on detailed keyword research and selection?
29. If you use Pay-For-Placement advertising, do you carefully monitor your bids to get the best search engine visibility at the most reasonable cost?
30. Did you name your Web pages something that your target audience can remember and spell easily, using keywords whenever possible?
31. Did you design or select a series of landing pages for your Pay-For-Placement advertising? If the landing pages do not contain substantially unique content, did you place the Robots Exclusion Protocol on those pages?
32. Do the search engines and your site visitors view the same page? (The only exception to this rule is sites that participate in XML-feed programs).
33. Do you submit the maximum allowable number of pages per day for each of the major search engines?
34. Do you avoid submitting the same pages twice within a 24-hour period?
35. Do you resubmit to a search engine only if a page has dropped from the index or if a page's content has changed significantly?
77% of internet users employ search engines first to find a new web site
80% of internet users don't go beyond the first three pages of search engine results