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A powerful logo is thought-provoking. Didnt you ever wonder what message is conveyed behind the plain and simple blue, orange and white logo of FedEx? Try to take a look and find out the hidden message embedded in it and you will see that there is an arrow between letter E and x signifying the character of the company which is speed.
A logo should be able to convey a storyline. The Toblerone logo shows more than just the Swiss Alps. If you take a closer look, you can see the image of a bear. Bern, Switzerland, where Toblerone originated, is known as The City of Bears. On the other hand, the Superman logo has more to tell than just seeing it through an ordinary eye. The "S" in the logo represents Superman while the Shield symbolizes protection. It further implies to the viewer that once you are inside Supermans Shield, you are invincible.
The logo that will carry your company or brand name should make use of powerful fonts. Proper selection of typography can convert your normal design into a very attractive piece of art. Your logo must make a connection and understanding towards the audience. For construction companies, you wouldn't want a thin, elegant and feminine looking font, would you? If you are into ladies designer wear, would you want a thick and short font? The Coca-cola logo, a Spencerian typeface developed in the mid 19th century, which was a dominant form of writing in the United States way back in the 19th century, symbolizes youthful energy and exuberance. Apple is an exception to this rule because probably, they are the only company that does not make use of any form of font nor do they put their brand name on their products. Still, they have become one of the worlds most renowned brands even in the absence of a text or font.
A logo should be able to convey a storyline. The Toblerone logo shows more than just the Swiss Alps. If you take a closer look, you can see the image of a bear. Bern, Switzerland, where Toblerone originated, is known as The City of Bears. On the other hand, the Superman logo has more to tell than just seeing it through an ordinary eye. The "S" in the logo represents Superman while the Shield symbolizes protection. It further implies to the viewer that once you are inside Supermans Shield, you are invincible.
The logo that will carry your company or brand name should make use of powerful fonts. Proper selection of typography can convert your normal design into a very attractive piece of art. Your logo must make a connection and understanding towards the audience. For construction companies, you wouldn't want a thin, elegant and feminine looking font, would you? If you are into ladies designer wear, would you want a thick and short font? The Coca-cola logo, a Spencerian typeface developed in the mid 19th century, which was a dominant form of writing in the United States way back in the 19th century, symbolizes youthful energy and exuberance. Apple is an exception to this rule because probably, they are the only company that does not make use of any form of font nor do they put their brand name on their products. Still, they have become one of the worlds most renowned brands even in the absence of a text or font.
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