View Full Version : Basics Of Business Logo Designs

05-20-2011, 00:17 AM
The basic purpose of business logo design is to create a distinct identity. A logo has the power to represent the company at an instance and the brand therefore it should be designed smartly. The logo should be bold, attractive, and distinctive and in accordance with the company's image. The main purpose of a logo is help one brand name stand out from the other competitive brands in the market. It gives an instant impact. Some people can better be influenced by images rather than by words, therefore logos should be designed accordingly.

A business logo design should be simplistic and in accordance with the company. The use of colors should also be kept in mind as different colors are associated with different images. Red for instance is considered to be powerful and strong, since it catches the attention of the viewer instantly. Yellow, on the other hand, has a happy and bright image associated with it. Similarly some dull colors should be avoided. Corporate logo designs should be made keeping in mind the promotional needs. They should ideally be scalable because these will be on brochures, company cards, may be on the side of a bus.

A good company logo has been found to be helpful in acquisition of new customers and also in retention of old or existing customers. The most important factor to be kept in mind in this regard is how a distinct identity of the company can be created. So whenever there is a business requirement, the name of the company instantly comes to mind of the potential customers. It's all about conceptualizing the design.

It works best when the corporate logo has been designed by a professional designer who is aware of the basic grammar of designing. A professional can best know what exactly will work because he is well versed with the entire concept and therefore best for the company. Starting from conceiving the logo idea, to the colors to be used and what other factors must be kept in consideration while doing the same, He knows it all or better than the rest. This might look apparently easy from a perspective.

What is so difficult about just creating a company design? This work requires a thorough research in the field to be completely equipped with the idea of what to do exactly. And therefore many are of the belief that it has the power to alter the fate of a particular business. Each industry has its own standards and benchmarks. What works for one brand will definitely not work for another company simply because the business requirements, company ideologies, policies are different. Now perhaps you realize how important a business logo design is.