02-21-2012, 02:24 AM
Well, pay-per-click promotion on Google AdWords got a small more complicated. With the recent release of Enhanced CPC bidding, Google has provided us with more way to potentially optimize our return on investment - and more detail to factor in to our decisions about how to configure our campaigns. Is adding another feature worth the increase in complexity? Iíll summarize the situation and let you choose. All the ins and outs of campaign configuration, keyword quality, bid management, optimization, reporting, etc. were arcane already. With the help of these methods you are going to reap rich benefits of the process that is being applied.