URL Length = Generic Keyword rather than targeted
Image Size and Name = Preferable jpeg due to small in size and name should be optimized
Click-Depth (Depth of URL) = Max 3
Page Size < 100kb
Links Placement = Main links should be place in main nav bar, rather than sidebar or footer
Usage of Scripting language = Less use of script languages
Place script outside the HTML code
Add Alt Attribute in Images
Try to use less images and use div for design image and put text into it
Use Word press for Development (Recommended)
No Hidden Text
Create two sitemap formats (XML and HTML)
Create Robots.txt file
Proper Linking
Top category pages directly link to home page
Add all important meta tags
Follow W3c Standards
Image Size and Name = Preferable jpeg due to small in size and name should be optimized
Click-Depth (Depth of URL) = Max 3
Page Size < 100kb
Links Placement = Main links should be place in main nav bar, rather than sidebar or footer
Usage of Scripting language = Less use of script languages
Place script outside the HTML code
Add Alt Attribute in Images
Try to use less images and use div for design image and put text into it
Use Word press for Development (Recommended)
No Hidden Text
Create two sitemap formats (XML and HTML)
Create Robots.txt file
Proper Linking
Top category pages directly link to home page
Add all important meta tags
Follow W3c Standards