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Should a blog be hosted on your domain, or on a subdomain?

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  • Should a blog be hosted on your domain, or on a subdomain?

    Yes, you definitely do NOT want duplicate content. This is a bigger problem on the 'same' website than across two different websites, however. So, your best structure is to have the blog hosted on your own domain, as we do - jm.seo.org/wordpress. However, if you do have your blog on a subdomain (i.e., blog.jm-seo.org), that is still OK - provided you 'cross link' to your keyword content.So, for example, a blog post on 'top herbal remedies for the flu' might talk about how bad the 2013 flu season is, and then in the first paragraph have an A HREF that is 'around' the keyword phrase, 'top homeopathic flu remedies.' In this way the blog post, flows the 'link juice' FROM the blog post TO the regular website - and it also gives the reader an ACTION, i.e., to buy your stuff.So, in sum, have a blog AND a website and just make sure that the content is UNIQUE / a division of labor - the website being the 'stable' landing pages, and the blog being the timely short posts!

  • #2
    I think it would be better to choose subdomain. you can see many famous websites are using subdomains for their blogs.
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    • #3
      When you (or your web developer) set up your blog, make sure to set it up in a subfolder of your domain instead of as a subdomain — www.yourcompany.com/blog instead of blog.yourcompany.com.

      Remember, the #1 SEO benefit for setting up a blog on your site is the backlinks that you get to your blog posts. If you set it up as blog.yourdomain.com, the search engines see the subdomain as a separate site entirely, and your blog backlinks will not add to the overall link popularity of www.yourdomain.com.

      Putting your blog in a subfolder means that links back to your blog posts will count towards your whole site’s link popularity.

      Search engines don’t only measure the number of backlinks you have to your website’s homepage. They also count the number of backlinks you have to the subpages of your website, including your blog posts. Having more backlinks to your website’s subpages helps to increase your deep link ratio (we’ll cover that in a future post).

      If you were to use a hosted blog service like Blogger (with your blog at yourcompany.blogspot.com), this would have minimal benefit to your main website SEO.
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      • #4
        awesome information, my doubts got cleared

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        • #5
          Originally posted by kaufenpreis View Post
          When you (or your web developer) set up your blog, make sure to set it up in a subfolder of your domain instead of as a subdomain — www.yourcompany.com/blog instead of blog.yourcompany.com.

          Remember, the #1 SEO benefit for setting up a blog on your site is the backlinks that you get to your blog posts. If you set it up as blog.yourdomain.com, the search engines see the subdomain as a separate site entirely, and your blog backlinks will not add to the overall link popularity of www.yourdomain.com.

          Putting your blog in a subfolder means that links back to your blog posts will count towards your whole site’s link popularity.

          Search engines don’t only measure the number of backlinks you have to your website’s homepage. They also count the number of backlinks you have to the subpages of your website, including your blog posts. Having more backlinks to your website’s subpages helps to increase your deep link ratio (we’ll cover that in a future post).

          If you were to use a hosted blog service like Blogger (with your blog at yourcompany.blogspot.com), this would have minimal benefit to your main website SEO.
          I fully agree, never use a subdomain unless you absolutely have to. A subfolder will be best for SEO, everything will count towards the main domain.

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          • #6
            Sub Domain blog is useful to and helps in improving rankings and driving traffic through tones of keywords. Blog readers like to open domain link as well and they like to purchase items and services. Impressive blog posts are helpful to convert site visitors into customers of clients.
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            • #7
              Originally posted by mariaandreson View Post
              Sub Domain blog is useful to and helps in improving rankings and driving traffic through tones of keywords. Blog readers like to open domain link as well and they like to purchase items and services. Impressive blog posts are helpful to convert site visitors into customers of clients.
              Subdomains are treated as a completely different website by the search engines to they don't help the main domain with any pagerank, etc...

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              • #8
                Good post. Been in it for a while now. I offer this on my own site (3000+). Kindly, add my account with your email. Or you can make PM.

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                • #9
                  Good info. Thanks you all
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                  • #10
                    either way works

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                    • #11
                      definitely domain!
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                      • #12
                        Sub domain blog is useful to and helps in enhancing positions and getting visitors or traffic through shades of search phrases. Blog visitors like to open domain link as well and they like to purchase items and services. Amazing weblog articles are helpful to turn targeted traffic into customers of customers.
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                        • #13
                          Hosted domains are the best one but if you have tight budget then go with blogger.
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                          • #14
                            Yes!!!

                            Your blog as a subdirectory of your main website
                            When you host your blog as a subdirectory of your website, your blog becomes an integral part of your website. Google sees your website and your blog as ONE website.
                            Publishing content frequently is a great way to battle the competition on certain keywords. Frequent content publishing is something you can best do on a blog platform, as oppose to normal website.As you start publishing content on your blog platform – in line with your keyword strategy. – your blog will start performing better in Google on those keywords. And because your blog is an integral part of your website, your main website domain will benefit.

                            Your blog as a subdomain of your main website
                            When you host your blog as a subdomain of your website, your blog and website are technically two separate websites. This effects your SEO. Once other sites start linking to your blog posts, the link juice will go to your subdomain rather than to your main domain.You would for instance expect a subdomain to build up it’s own pageRank, separate from the main domain. But there is debate about this. I have personally also seen subdomains and main domains with the same PageRank.
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                            • #15
                              I have seen the sub folder / sub domain battle be fought on many forums. In the end most of them said that using subdomain is not a bad SEO. At least, that is what I believe. I have set a few blogs with subdomains. None of them got hurt with Google.
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