What is white paper submission in SEO ?

[ankitasharma123]

Hi



Please tell me, what is white paper submission in SEO ?

[EricaSmith]

A white paper is a PDF. A PDF can be indexed by search engines. A PDF can be optimized. Ergo, white papers, when properly optimized, will help your SEO efforts. Since white papers contain expert information and high-quality content, you want to make sure that the content is optimized properly based on normal on-site SEO best practices.

[Dario McNut]

White papers are used to educate readers about a particular subject or help readers make a decision.

[stevensrichard]

On Page optimization are not difficult as long as you are practicing the legal way of doing SEO.

On-Page Search Engine Optimisation

1. Page Titles
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

2. Meta Descriptions
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

3. Meta Tags
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

4. URL Structure
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

5. Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

6. Keyword Density
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

7. Image SEO
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

8. Internal Linking
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

[RH-Calvin]

A white paper is an article that states an organization's position or philosophy about a social, political, or other subject, or a not-too-detailed technical explanation of an architecture, framework, or product technology.

[ankitasharma123]

Nice to read information here about white paper.Thanks for reply.