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Over Optimization happens when your website is considered "too good" by Google - either in terms of a sudden volume of backlinks, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be red-flagged and automatically restricted or penalized.
There is a fine line between over optimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine - in fact, Google calculates rankings by considering thousands and thousands of different factors - and a lot of importance is attached to average "trends" within the niche / keyword range that a website is optimizing for.
The bottom line is that over optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.
What criteria does Google use?
To understand why Google can consider certain websites over-optimized, it is important to factor in the criteria that Google uses to rank websites.
When fully indexing a website, Google does not just look at the optimization of the target website; it also compares the website with all the other websites that belong to the same niche / category / keyword range. Through this comparison, Google can then figure out the following:
Is this website "way more" optimized than the current top ranking websites?
In the past, have over-optimized websites been discovered as spam websites?
What are the trends / acceptable limits for well-optimized websites in this niche/keyword range?
Since Google is automated, it cannot do what we do - look at the webpage and determine if the purpose is spam or delivering truly useful information. Instead, the search engine uses historical trends to predict what the acceptable limits of over-optimization are, and how likely over-optimized websites are to be found out as spam.
In other words, your website may be red flagged as being a potential spamming website even though your only fault might be that you were "perfect" in optimizing your website while your competition was left far behind.
Google takes both on-page and off-page optimization into account when checking for over-optimization / spam, and as such it watches out for over-optimization in all ranking factors - your backlinks and your tag optimization (meta tags, title tags, header tags) being most important.
A lot of what I am talking about becomes invalid if one tries any overt search engine spamming technique , such as stuffing your pages with keywords, white on white text (something I talked about in the first few lessons) or backlink spamming (building too many backlinks with the same anchor text in a short period of time.
But it is also possible that you have followed advice and still have your website penalized for over-optimization. The real question then is:
How can you avoid such penalties ?
Avoiding the trap of over-optimization
As I mentioned at the start of this lesson, search engine optimization can be boiled down to two simple steps:
Getting it right and.
Doing it better than everyone else .
In the context of over-optimization and avoiding unnecessary penalties, this rings especially true. If you optimize your website within search engine guidelines and according to proven optimization practices, you have it right. While putting too little time on SEO is a serious mistake, the search for perfection within SEO is a time-wasting and fruitless effort. Too much focus on getting the page structure "just right" can divert attention away from the more mundane but equally more important tasks - such as adding more content or monetizing the website.
There is a fine line between over optimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine - in fact, Google calculates rankings by considering thousands and thousands of different factors - and a lot of importance is attached to average "trends" within the niche / keyword range that a website is optimizing for.
The bottom line is that over optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.
What criteria does Google use?
To understand why Google can consider certain websites over-optimized, it is important to factor in the criteria that Google uses to rank websites.
When fully indexing a website, Google does not just look at the optimization of the target website; it also compares the website with all the other websites that belong to the same niche / category / keyword range. Through this comparison, Google can then figure out the following:
Is this website "way more" optimized than the current top ranking websites?
In the past, have over-optimized websites been discovered as spam websites?
What are the trends / acceptable limits for well-optimized websites in this niche/keyword range?
Since Google is automated, it cannot do what we do - look at the webpage and determine if the purpose is spam or delivering truly useful information. Instead, the search engine uses historical trends to predict what the acceptable limits of over-optimization are, and how likely over-optimized websites are to be found out as spam.
In other words, your website may be red flagged as being a potential spamming website even though your only fault might be that you were "perfect" in optimizing your website while your competition was left far behind.
Google takes both on-page and off-page optimization into account when checking for over-optimization / spam, and as such it watches out for over-optimization in all ranking factors - your backlinks and your tag optimization (meta tags, title tags, header tags) being most important.
A lot of what I am talking about becomes invalid if one tries any overt search engine spamming technique , such as stuffing your pages with keywords, white on white text (something I talked about in the first few lessons) or backlink spamming (building too many backlinks with the same anchor text in a short period of time.
But it is also possible that you have followed advice and still have your website penalized for over-optimization. The real question then is:
How can you avoid such penalties ?
Avoiding the trap of over-optimization
As I mentioned at the start of this lesson, search engine optimization can be boiled down to two simple steps:
Getting it right and.
Doing it better than everyone else .
In the context of over-optimization and avoiding unnecessary penalties, this rings especially true. If you optimize your website within search engine guidelines and according to proven optimization practices, you have it right. While putting too little time on SEO is a serious mistake, the search for perfection within SEO is a time-wasting and fruitless effort. Too much focus on getting the page structure "just right" can divert attention away from the more mundane but equally more important tasks - such as adding more content or monetizing the website.
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