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Using "Quotes" for keywords or not??

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  • Using "Quotes" for keywords or not??

    What difference does it make if you add quotes to keywords?

    I have all keywords listed twice in my Ad Groups, half with quotes and half not, and they all get a good amount of clicks.

    If it's in quotes it gets more clicks, but with no quotes, better conversion rate.

    What should I do so I know I'm not screwing something up.

    I don't want to affect my campaign and lose clicks if I change anything.
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  • #2
    Re: Using "Quotes" for keywords or not??

    keyword fighting is very hard, i always hessitate.
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