What is the meaning of competitive analysis?

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  • #16
    Competitive Analysis is to check the competitor site about their implementation from SEO point. It helps to check the techniques what they have used.

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    • #17
      The process of identifying your competitors and discover new strategies to grow your business and get top ranking on search engines is called competitor analysis.
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      • #18
        A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

        Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer's dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor's business.
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        • #19
          Finding your competitor and following their activities to beat them is defined as competitor analysis.
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          • #20
            Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides an offensive and defensive strategic environment to identify opportunities and threats.

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