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What is online reputation management and why is it so important?

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  • What is online reputation management and why is it so important?

    Over 85% of consumers read online reviews of a business or product before engaging with them or making a purchase. Another report says that over 40% people find ďsomethingĒ in a Google search that impacts their purchasing decision, and often causes them to do business with a different company instead.Itís fairly obvious from the above that a businessís online reputation has a major role to play in the businessís success or failure. How much influence a brand has on potential customers depends on its goodwill among users. Reputation matters in the digital age, when itís quite easy for people to share thoughts and opinions instantly with others on the web. Happy customers can give glowing reviews, while not-so-happy ones can unleash a torrent of harsh ratings. The fate of a brand is entirely dependent on how people perceive it.In essence, online reputation management (ORM) involves monitoring, identifying and influencing your digital reputation and credibility on the web. By tracking what people say or write about your company, your online reputation can be managed.

  • #2
    Thanks for the share

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    • #3
      A big thank to share this information
      British Airways Customer Service | Frontier Airlines Customer Service

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      • #4
        Great post,Thanks for sharing this information!
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