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What is the difference between Bing Ads and Google Adwords? Why people mostly prefer Google Adwords rather than Bing Ads?
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Google Adwords is a paid ad network which helps to advertise your keywords to generate traffic from a particular region. -
Google Adwords is a platform provided by Google and Bing Ads is a platform provided by Microsoft. Adwords is popular because there are too many modules that Bing Ads simply can't compete! Another reason is 90% internet users search on Google and thus Google is most favorite.Comment
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Costly Bing is cheap. but the usage wise Google is the ideal option.
-------------------------------------------------------------------------Last edited by robertm96; 04-06-2015, 08:10 AM.Comment
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The functionality of both Bing Ads and AdWords Ads is broadly similar.
Campaigns, Ad Groups, Keywords and Ads are structured in much the same way, grouping keywords together with relevant ads to increase relevance and promote a strong CTR (click through rate).
Negative keywords are used to avoid showing ads for irrelevant searches or wasting budget on low intent clicks.
Keyword match types are very similar too, with Bing Ads providing Exact Match, Phrase Match, Broad Match and more recently adopting the Modified Broad Match type to tighten up keyword targeting as Google did with AdWords.Comment
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