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  • nihitthakkar
    started a topic Benefits of ad groups

    Benefits of ad groups

    Benefits of ad groups in google ad words
    1. Tighter coupling between keywords and ads
    2. Better use of Long Tailed Keywords
    3. Optimized Landing Pages
    4. Ideal for performance monitoring
    5. Separate default bids
    6. Easier Budget Control
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  • nihitthakkar
    started a topic Facts of Google

    Facts of Google

    Interesting facts of Google:
    1. The original name of Google was Backrub.
    2. The Google search technology is called Page Rank.
    3. On August 16, 2013, Google was not reachable for 5 minutes, in that time the global Internet usage was decreased by 40%.
    4. The first tweet from Google...
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  • One of the fastest growing online publishing site in the marketing and advertising do

    The BT Journal (BTJ) is one of the fastest growing online publishing site in the marketing and advertising domain. BTJ is a source for news, analysis and reviews of trends, developments in the media community. Our objective is to provide a one point intelligence to media and marketing professionals...
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  • nick8609
    started a topic Social Advertising on Facebook

    Social Advertising on Facebook

    Facebook is used by over 500 million people. This audience potential is pretty high, whatever your targeted demographic may be. Typically, ads on Facebook are run daily, and according to the model you’ve chosen; whether it be CPC or CPM, and are set within a maximum daily budget. (The maximum daily...
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