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  1. #1

    Default What is an Ad Impression?

    What is an Ad Impression?

  2. #2


    An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether or not the ad is clicked is not taken into account. Each time an ad is fetched it is counted as one impression.

  3. #3


    In simple language, an ad impression is an ad view and refers to the point at which an ad is viewed or displayed on specific web page. The Interactive Advertising Bureau defines an ad impression as “a measurement of responses from an ad delivery system to an ad request from the user's browser.

  4. #4


    It’s a measure of the number of times an ad is seen by a user. In that sense it’s almost like a [page view] [page-view], except it only refers to a portion of the page — where the ad is.
    The number of impressions is important to several different sets of folks.
    * The advertising sales folks need to know how many impressions are generally available on the site, so that they don’t over or under sell.
    * The marketers buying ads on your site want to know how many impressions their particular ad, or set of ads, received. They’re likely paying for a set number of impressions and they want to make sure they weren’t undersold.
    Last edited by kuanlkumar; 05-11-2016 at 07:19 AM.

  5. Default

    The number of people that your advert was shown to.

  6. #6


    Quote Originally Posted by kenneth View Post
    What is an Ad Impression?
    Its the number of eyeballs you get on your ad campaigns, you can easily measure it with tools like GA or gostats. Setup goals for your pages and measure ROI for a successful campaign

  7. #7
    Join Date
    Jan 2016


    Definitions are really redundant its better to have a discussion of getting an ad impression based on your online business.

  8. Default

    Impression, sometimes called a view or an ad view.

  9. #9


    Impression means page view, any users open a website you will get one page view and user open any post you will get second page view.

  10. #10
    Join Date
    May 2016

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