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  1. Default How can you measure success in social media?

    How can you measure success in social media?

  2. #2

    Default

    Followers – the people who will be regularly exposed to your posts and content

    Reach – the number of individuals who have seen your content
    Impressions – the potential number of times your content was seen (not the number of times it was actually seen). This could include the same person seeing it twice if it reappears in their timeline/feed
    Sentiment – when tracking online conversations, social intelligence tools use natural language processing to segment negative and positive statements
    Share of Voice – by tracking the social conversation around your brand and your competitors, you can calculate the percentage of audience conversation focused on your brand

  3. #3

    Default

    Reachability and Followers, if your audience is targeted right and it is keeping an interest in your stuff that's when you know you did a good job.


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