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Thread: Concepts of SEM

  1. #1

    Default Concepts of SEM

    What is SEM and what is its comparison with SEO ?

  2. #2


    SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
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  3. #3
    Join Date
    Jan 2016


    The concept of SEM focuses on bidding and relativity to position in the top SERP while in SEO it optimizes the website for the search engine.

  4. #4


    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).

  5. #5


    To increase your webpage visibility on SERP by paid campaigns.

  6. #6


    The difference between SEO and SEM is simply that search engine optimization is part of search engine marketing or search marketing as it is widely known. Both processes aim in increasinging visibility in search engines. It involves other methods that can get you more search engine visitors like ppc advertising.

  7. #7


    Sem is search engine marketing and is basically a paid marketing tool to help increase traffic to your website whereas Seo is search engine optimization which helps you take your website higher in Serp but requires no finance. Both these marketing tools should be considered if you are looking to get more traffic to your website.

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