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Thread: Broken links



  1. #1

    Default Broken links

    Internal Broken Links & Google Rankings - Is There A Relation?

  2. #2

    Default

    Internal broken links do have negative effect on site's rankings. Basically, it happens because:


    1) Internal broken links signal Google that the site is poorly maintained.




    2) These links tell Google that visitors will have poor experience when browsing your site: they are more likely to encounter broken pages, etc.


    So you should take care of it, unless you want to have your site be lower in SERP than other sites with similar content (because they will provide visitors with a better experience).

  3. #3

    Default

    Google does not like 404 pages. It is better you avoid them as much as possible

    If not, set 301 redirects to the new content.


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