What is NAP and does it help SEO?

[lucky1]

Hello friends,


I want to know that What is NAP and does it help SEO? tell me friends...

[RH-Calvin]

NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.

[peteralex]

NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches. What can businesses do with their NAP to boost their local search rankings?
For starters, make sure that your NAP is correct – both on your website as well as on other sites throughout the web. Local SEO experts believe that Google and the other search engines cross-reference your NAP information across a variety of websites as a validation that you are a legitimate business. For example, it’s incredibly unlikely that a “made for SEO spam site” (i.e. not a real business) is going to have a physical address listed on their website let alone consistent NAP information on sites ranging from local directories and Yelp to the Internet Yellow Pages. The more “local citations” you can build up with consistent NAP information, the bette

[halley_pham]

What are N.A.P. Listings?

There isn't anything fancy about it, but it can have a huge impact on your local SEO rankings. Your N.A.P. information is comprised of your organization's name, address and phone number. This information is typically listed somewhere on your website (i.e. your contact page) and on other sites such as Yelp or Merchant Circle.
SEO Value of N.A.P.s

With Google’s more recent emphasis on serving more localized results to searchers, having your N.A.P. information up-to-date and consistent across multiple platforms is key to harnessing its power for local SEO. Each of these N.A.P. listings, whether on your site or another external site, is called a “citation”. Google and other search engines look at these citations to ensure that it’s your legitimate business location and, ultimately, building trust around your business. The more listings you have with the exact same information (i.e. no variations like "St." versus "Street"), the more trustworthy you’ll appear to Google. Then when someone is performing a geo-targeted search, Google utilizes this information to produce the most relevant, localized results.

[Adam Dalena]

NAP is an acronym for, ‘Name, Address, Phone’. NAP Consistency means your business’s Name, Address, and Phone Number are consistently listed the same across the web. Taking the NAP a step further, it is equally important to have your website’s address also listed consistently as well.