PPC or SEO

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  • PPC or SEO

    I wish to improve my ROI. I am aware of the advertising that is at pay per click. The traffic gets boosted immensely by PPC. If you are willing to capitalize on the new niche of affiliate program then you should definitely try it. However a backslide lies with it. When one bids for appropriate key words then it really turns out to be very expensive.I am in mood to go beyond that. I have to stick to the budget that I have and I cannot afford to exceed the limit of my budget. I feel that SEO would be better than PPC. Please share some of your experiences.
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  • #2
    If worked upon properly, SEO definately helps to improve the traffic. If you keep quality content on the website, use proper keywords, update the content regularly, promote your site effectively, SEO will give you results better than PPC.
    But we cannot compare the two, as SEO and PPC have different areas.. SEO is free and PPC is paid.

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    • #3
      "Pay per click is just frittering money away when SEO is free." PPC can be updated immediately. With PPC, a marketer can quickly change a campaign's keywords and where they point, often within minutes. Changing SEO keywords, which are woven into titles and copy and anchor text, among other places, takes much longer. Never mind that search engine spiders then have to crawl the updated site


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      • #4
        SEO is better than PPC.SEO cost is less but we get results after 3-4 months.PPC is paid we have to pay according to per click.
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        • #5
          organic seo is best because it's free.
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          • #6
            I think both works greate. But SEO takes time to reflect the results & PPC helps to ranked on the 1 st page as soon as campaign started

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            • #7
              The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).
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              • #8
                If you have limited budget, then I do suggest to abort doing your PPC. Yes, your traffic might boost a bit but hows your ROI? Any returns on the money you invested on your PPC campaigns? Sometimes the discussion of PPC vs SEO still depends on your business' needs. So if you no longer have budget for your PPC campaigns, then go for SEO.
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                • #9
                  The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free.

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