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Search engine optimisation is a massive subject and is made up of two separate strategies, on page optimisation and off page optimisation. Off page optimisation is all about building links to the pages of your site and can be difficult and frustrating, however knowing what makes a good link can be the difference between success and failure.
Link building is made up of many different aspects, however there are a few major ones every webmaster needs to be aware of and Google's Page Rank is the first one to worry about. Page Rank is Google's system for ranking the importance of pages on the web. When you begin your link building you need to ensure as much as possible that you are building links from trusted pages with a quality Page Rank.
There are more important things to worry about than Page Rank and relevance is one of them. I laugh when I see links to internet marketing companies from pet stores and blender shops, how are these relevant? Build your links so they add value to the general theme of your site, get them from relevant pages.
A really important aspect of link building is understanding that Google now want to see editorial links, however many webmasters do not fully understand what this means. An editorial link is usually given to link worthy content within a news article or post. Editorial links appear within the content and not in the sidebar or footer, Google likes these sort of links and they will seriously help you rank higher.
It really does confuse me how many webmasters do not understand the importance of anchor text. It is without doubt the single most important aspect of link building and will help you rank for a given keyword faster than any other method. Understanding the importance of links is paramount to your online marketing success, use these principles to guide you in the right direction.
Link building is made up of many different aspects, however there are a few major ones every webmaster needs to be aware of and Google's Page Rank is the first one to worry about. Page Rank is Google's system for ranking the importance of pages on the web. When you begin your link building you need to ensure as much as possible that you are building links from trusted pages with a quality Page Rank.
There are more important things to worry about than Page Rank and relevance is one of them. I laugh when I see links to internet marketing companies from pet stores and blender shops, how are these relevant? Build your links so they add value to the general theme of your site, get them from relevant pages.
A really important aspect of link building is understanding that Google now want to see editorial links, however many webmasters do not fully understand what this means. An editorial link is usually given to link worthy content within a news article or post. Editorial links appear within the content and not in the sidebar or footer, Google likes these sort of links and they will seriously help you rank higher.
It really does confuse me how many webmasters do not understand the importance of anchor text. It is without doubt the single most important aspect of link building and will help you rank for a given keyword faster than any other method. Understanding the importance of links is paramount to your online marketing success, use these principles to guide you in the right direction.
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