In the Google SEO Guide, they say 'optimize the use of images.' What they are saying is use the ALT attribute (and put keywords in there) to TELL Google what this is a picture of. So a great SEO page has keywords -
Now, let's talk about images. ** IF ** Google sees AT LEAST one image with the KEYWORDS in the ALT attribute this is a POWERFUL signal that this page is very focused on that keyword phrase. So I recommend at least ONE image per page that REINFORCES the TITLE tag.
Beyond one? Perhaps two... but you can OVER DO it. That's called KEYWORD STUFFING and is bad in terms of SEO. If a page is TOO PERFECT, TOO OPTIMIZED, TOO DENSE... it will be deprecated. So don't OVERDO is. Don't UNDERDO it. I recommend one image, but not more than three... Three is even pushing it. But at least one.
That's why it's the ART of SEO as much as the SCIENCE of SEO. :-)
- TITLE tag - has keywords in it, but has some pizazz / snap to it, pithy so it 'gets the click.'
- META DESCRIPTION tag - has keywords in it, <155 characters, pizazz (how do you spell that?)...
- H1, header tag - A HREF, etc., some of the high priority tags
- GOOD keyword density.
Now, let's talk about images. ** IF ** Google sees AT LEAST one image with the KEYWORDS in the ALT attribute this is a POWERFUL signal that this page is very focused on that keyword phrase. So I recommend at least ONE image per page that REINFORCES the TITLE tag.
Beyond one? Perhaps two... but you can OVER DO it. That's called KEYWORD STUFFING and is bad in terms of SEO. If a page is TOO PERFECT, TOO OPTIMIZED, TOO DENSE... it will be deprecated. So don't OVERDO is. Don't UNDERDO it. I recommend one image, but not more than three... Three is even pushing it. But at least one.
That's why it's the ART of SEO as much as the SCIENCE of SEO. :-)