Smart phones launched at the same time helps to confuse the consumers

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  • Smart phones launched at the same time helps to confuse the consumers

    Motorola and Apple are two major partners in the field of smartphones and there are different technologies that are coming for the use of smart phones is getting more and more improved. The firms sometimes bring up something new and the consumers get attracted with those features. The consumers get confused if both the companies launch the devices with similar features. The same confusion was created when Apple device iPhone 4s was launched with the Motorola Atrix 2 and though the iPhone dominates the market for different reasons, the Atrix is not very far away from the competition. You can check the features and the market to be sure of the fact and then you can be sure.
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    Smart phones launched at the same time helps to confuse the consumers

    Two things happened in the cell phone market with the onslaught of commoditization. First, the consumer got confused over how to distinguish and select products. Second, data convergence and the smartphone came along and put cell phone manufacturers out of their misery.
    What happens if smartphones and tablets all begin to look alike with similar products at similar price points?
    Hardware feature sets already begin to feel commoditized and difficult to distinguish. Software does not because it can be modified and updated more quickly than changing out hardware. Software features on smartphones and tablets rely heavily on apps. The lead in apps and app developers set Apple ahead of the competition. Apple boosts more apps (600K) and app developers (43K) than its closest competitor, (with 440K and 11K respectively).


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