Tweet
Search Engine Criteria
The first thing that you need to know is that most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have setup specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Below we examine these commonalities in more detail.
Understanding Keywords and Search Behavior
In order to rank a website, you must first identify and understand your target audience. Keywords can tell you a lot about the type of user that will be potentially visiting your website. Many times it is best to consult an optimization professional during this process. Most individuals can determine which keywords are best for their website, if they are using the right tools, which are readily available.
Content, Content, Content
Again, thinking at the algorithm level, how do search engines rank websites? The answer is quite simple: Those who have superior content rule. The phrase "content is king" was born about 4 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. With that said if you want to rank for a slew of different keyword phrases, than realize that you require a slew of relevant content. On average, one can target between 3-5 like keyword phrases per page.
The first thing that you need to know is that most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have setup specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Below we examine these commonalities in more detail.
Understanding Keywords and Search Behavior
In order to rank a website, you must first identify and understand your target audience. Keywords can tell you a lot about the type of user that will be potentially visiting your website. Many times it is best to consult an optimization professional during this process. Most individuals can determine which keywords are best for their website, if they are using the right tools, which are readily available.
Content, Content, Content
Again, thinking at the algorithm level, how do search engines rank websites? The answer is quite simple: Those who have superior content rule. The phrase "content is king" was born about 4 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. With that said if you want to rank for a slew of different keyword phrases, than realize that you require a slew of relevant content. On average, one can target between 3-5 like keyword phrases per page.
Comment