The findings from various studies could offer ideas for increasing donations to websites and through social media sites. Here are two examples.
Charitable organizations have different approaches. Testing these approaches may result in increased donations.
- Focus on individuals. Stories that focus on one individual results in higher donations than appeals that focus on statistics or combining the individual story and statistics.
- Ask for time, not money. In October 2008 Journal of Consumer Research, asking supporters for their time, not for their money, is a better way to increase donations.
Charitable organizations have different approaches. Testing these approaches may result in increased donations.