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Anyone who uses the internet knows who Google is and has probably used it before. Different people need a website for different reasons but if your intent is to find customers, clients, or gain any form of attention then you should start focusing on getting your site to rank high in Google. The internet is a vast place and needed the best structure possible. Google, Yahoo, and Bing are the three largest search engines who are now responsible for hosting almost all internet searches and also making sure that we can find what we are searching for. Optimizing your site will not only increase the amount of visits you receive but it will also give you the skills to do the same with any other sites you decide to launch. There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. Sadly, there is a lot of misinformation floating around about SEO and people apply these harmful methods to their sites. There are some common mistakes that many people make so we decided discuss three of them here.
Number one mistake: terrible on-site SEO, it not only helps you rank well but helps your visitors navigate your site better. This is an important part of your whole SEO strategy and is completely in your control. The way you format your site is considered on-site SEO. For instance, all your pages should have the heading tags placed properly, along with the ALT tags, file names and titles. You need to be sure to add your keywords to the page titles, in the navigation, and in the ALT tags. On-site SEO makes your site easier for your visitor to navigate and easier for you to manage. Although on-site SEO is very simple, it has to be done; don't worry though because we are about correct a problem that most websites are making.
Internal linking is the ext big problem. This is another area where you have complete control over the outcome and you should take full advantage of it. A good linking strategy makes your site easier to brows and the search engines love it and will give your site a higher ranking. This strategy is often overlooked by many as people focus more on the outbound links. Just try it and you will see results. And what makes it so great is that these are permanent results, not temporary. Look at Wikipedia; even though it has a lot of external links, it has smartly inter-linked all the articles, which obviously gives the site the link juice it needs.
Not having search engine friendly content will simply kill your campaign, and yet it is a common mistake many make. Webmasters put in the effort to create a masterpiece out of their site but in this process they forget to add relevant content to their site. Having bad content on your site is a sure shot recipe towards failure when it comes to SEO. Try not to add any individual posts to your site that are less than 300-400 words and your keywords should number between 3-5 inside every 100 words of content. To get even better ranking you should include your keyword in the title of each post. Never add too many keywords to your content.
All in all, just make sure your site is not heavily based on flash and when you have images on your site, don't forget to use the ALT tag. If you can avoid committing these blunders, you'll shoot through the search engine ranks and you'll avoid ever being banned.
Number one mistake: terrible on-site SEO, it not only helps you rank well but helps your visitors navigate your site better. This is an important part of your whole SEO strategy and is completely in your control. The way you format your site is considered on-site SEO. For instance, all your pages should have the heading tags placed properly, along with the ALT tags, file names and titles. You need to be sure to add your keywords to the page titles, in the navigation, and in the ALT tags. On-site SEO makes your site easier for your visitor to navigate and easier for you to manage. Although on-site SEO is very simple, it has to be done; don't worry though because we are about correct a problem that most websites are making.
Internal linking is the ext big problem. This is another area where you have complete control over the outcome and you should take full advantage of it. A good linking strategy makes your site easier to brows and the search engines love it and will give your site a higher ranking. This strategy is often overlooked by many as people focus more on the outbound links. Just try it and you will see results. And what makes it so great is that these are permanent results, not temporary. Look at Wikipedia; even though it has a lot of external links, it has smartly inter-linked all the articles, which obviously gives the site the link juice it needs.
Not having search engine friendly content will simply kill your campaign, and yet it is a common mistake many make. Webmasters put in the effort to create a masterpiece out of their site but in this process they forget to add relevant content to their site. Having bad content on your site is a sure shot recipe towards failure when it comes to SEO. Try not to add any individual posts to your site that are less than 300-400 words and your keywords should number between 3-5 inside every 100 words of content. To get even better ranking you should include your keyword in the title of each post. Never add too many keywords to your content.
All in all, just make sure your site is not heavily based on flash and when you have images on your site, don't forget to use the ALT tag. If you can avoid committing these blunders, you'll shoot through the search engine ranks and you'll avoid ever being banned.
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