PDF vs. HTML

[cieanfie]

Hi:

I have a client who has written several good articles about the products that he's selling. He currently has those articles on his site displayed in PDF.

I know how important it is to have good contents on a website to get a higher ranking and to get the visitors to buy products.

My question is: can the major search engines read the PDF files, or would it be easier for them if they were already converted into html?

Thanks.

[sneddandcosta313]

I also like blue in images and in paintings. I like showpieces to be blue too.
I have always liked black as a color when it comes to dresses.

[milapetersburg]

If your concern is only with Google, then just go building links to the pdf url as Google can already recognized PDFs. But if are already targeting rankings on other search engines, I would suggest you take it to a format which the all can read and understand, the HTML.

[vikas]

html is good then pdf format in SERP, i think PDF files are in image format and this is not readable for search engines

[sarvodyaseo]

Portable Document Format (PDF) and Hypertext transfer markup language