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There are two different types of SEO among which on page SEO is the basic process of optimizing the page of a website. This in turn, can help in getting access to better ranks and better traffic over the SERPs. On the other hand, the processes of off-page optimization include blog commenting, link building, social bookmarking and many more. Both the techniques offer the opportunity to improve the ranking of a page to a great extent. You can also expect to find different meta tags that are appearing in the web page as the summary. Make sure that you keep the keywords incorporated into it.
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Last edited by baruchdaniel26; 09-26-2012, 03:41 AM. -
On Page Optimization Activities
- Keyword Research & Analysis
- Competition Analysis
- Content Optimization
- Internal Linking structure Changes
- URL Structure Changes
- Site-map updating / creation
- Keyword URL Mapping
- Creation of Meta Informatio
- Title tag (LSI Based
- Description tag (LSI Based)
- Alt tags (LSI Based)
- HTML Coding, Validation & Correction
- H1, H2 & Strong tags
- Canonical Issue Check
- Error 404 page optimization
- Xml Sitemap
- Robots.txt
- URL Architecture
- Google, Bing & YAHOO Site map Authentication
Off Page Optimization Activities
- Directory Submission
- Social Bookmarking
- Blog Commenting
- Forum Commenting
- Posting Stories in relevant blog websites
- Submitting Articles in relevant article websites
- Press Releases in relevant press releases website
- RSS feed generation and submissions
- Review Submissions
- Q & A Submissions
- Video Submissions (Video Provided by Client)
- E-Book Submissions
- Social Networking
- 1 or 3 Way links
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On-page techniques:
Write Unique Content
Include Keyword in First Paragraph
Include Keyword in Title Tag
Include Keyword in URL
Create a Meta Description
Include Keyword in Meta Keywords
Balance Keyword Density
Include Keyword in Main Image URL and Alt Tag
Use Bold / Strong / Italics Attributes in Text Body
Link from External Sites with Keyword in Anchor Text
Off page techniques:
Press Release Promotion
Community Creation in Social Networking Sites
Directory Submission
Social Bookmarking
Classifieds Submission
Forum Postings
Blog posting
Article SubmissionComment
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SEO has traditionally divided into two main areas :
1 On-page optimisation : Which covers what can be done on the pages of the website itself, and
2 Off-page optimisation : Which covers activity that takes place elsewhere.
Getting the optimization of your website’s content (On Page Optimization) is only half the battle. Off Page Optimization is also equally important for your website to rank higher in search results.
Some of the factors considered by the major search engines in evaluating the off-page optimization of your web site include :
Ⅰ Social sites submission.
Ⅱ RSS feed submission.
Ⅲ Press release and News submission.
Ⅳ Blog Commenting on ‘DoFollow’ Sites
Ⅴ Try to get Backlinks from sites that are relevant to your content.
Ⅵ Directory Submission
Ⅶ Business Reviews
Ⅷ Local Listings & Yellow Pages
Ⅸ Widget / Gadget Development
Regards.Comment
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On page optimization is one of the very first step of SEO which every webmaster should look into. On page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. On Page are directly related to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text.
off page techniques are ;
*Bookmark submission
*Directory submission
*Forum Posting
*Article Submission
*Blog commentingComment
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When we do the any types of changes own website like Meta tags, keywords, html tags and other it called on page optimization. Some following methods Off page SEO.
. Directory submission
. Sbm submission
. Article submission
. Press Release submission
. Blog commenting
. Forums postingComment
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Try to concentrate more on on page seo rather then off page.Comment
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on page seo is more effective the off page.
Comment
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On-Page Optimization Which covers what can be done on the pages of the website itself such as Changes in Meta tags, keyword, descriptions, keyword frequency in the URL, Title, Headings, Hypertext Links and Body text.
while as
Off-Page Optimization which covers activity that takes place elsewhere (eg. Link building).
There are many technique to do off-page such as:
Social book marking
directory submission
Blog commenting
Forum Posting
Guest posting
Press release
Deal submission
classified submission
article submissionComment
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o Higher guests
o More exposure over opponents
o Greater product identification
o Reduced cost/new client
o Improved sales and alterations
o Accurate ROI as well as reviews
o Reduced marketing costsComment
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In On -Page Includes:
1. Meta Tag Optimization.
2. Sidebar Link Optimization
3. Alt and H1,H2 Tag Optimization
4. W3C Validation Optimization
5. Duplicate Content Optimization
6. Keyword Research and Analysis
In Off-Page Includes:
1. Social Bookmarking
2. Directory Submission
3. Search Engine Submission
4. RSS Feed Submission
5. Forum Posting & Commenting
6. Blog Posting and Commenting
7. Press Release Submission
8. One-way Link Building
9. Social Networking Submission
10. Podcast Posting
11. Atom Posting
12. Classified Ads Posting
13. Video Posting
14. Article SubmissionLast edited by masum476; 12-19-2012, 12:54 PM.Comment
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I'm aware of all these techniques excluding Podcast Posting and Atom Posting. Can please explain it in short?Comment
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I find off-page seo very hard and a long time consuming. It has a very much effect on getting high PR.
On Page SEO vs. Off Page SEO Defined
SEO is the art of optimizing your website to for search engine friendly and getting a good search rank for various keywords. But there are two major categories of SEO named On Page SEO and Off Page SEO. In past we have published several posts related to SEO. This article is all about the types of SEO and formal introduction to these types.
What is On Page SEO?
On Page SEO is the science of optimizing the contents of a website such that it becomes friendlier to the search engines. This technique includes the optimization of texts, images, tags, URL structure, internal links, headers etc. Optimizing anything for search engine that is uploaded to your website’s domain is treated as on page SEO. For example selecting the proper ALT tag keyword for an image on a webpage is such type of SEO. In a simple definition On Page Optimization is what can be done on the pages of a website in order to make it more search engine friendly to achieve good search engine ranking for targeted keywords.
Important Components of On-Page SEO
Here are some important on page optimization components that take crucial part in the improvement of any website.
1. Proper Post Title (H1 tags)
2. ALT Tags (Must use proper ALT tags with targeted keywords)
3. URL structure (One of the most important part in SEO, must contain your main keyword)
4. Meta Description Tag
5. Keyword Density
6. XML sitemap
7. Proper Content (Should be unique)
8. Internal Linking Strategy (Related articles must be properly interlinked within the website)
9. Proper HTML and CSS validation
10. Title Tags
On Page search engine optimization is the most important part in the process of SEO. It is said that if on page SEO is perfect 70% job of the SEO is done and rest depends on the off page SEO.
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What is Off Page SEO?
Off page SEO is defined as the things you do offline to your website in order to achieve good search engine ranking. In simple definition off page optimization does not involve any optimization with the contents of the webpage instead it is the optimization which is done offsite the web contents. For example building quality links to improve the page rank of your website is such type of optimization. It is basically building reputation of your website in front of search engines like Google. So here you do not do anything with the content of the webpage.
Off page SEO holds almost 30% of the overall SEO process. There are several factors that affect the off page SEO and those are listed below.
Factors Affecting Off Page SEO
1. Quality Link Building (In order to improve page ranking)
2. Social Media Presence of your website
This means how active is your website among various social media like Digg, Facebook, Google+, Twitter and many other social media. The active presence of your website over popular social media increases the brand value as well as reputation of your website with respect to search engine’s algorithms. This includes social book marking also.
3. Directory Submission (Especially from DMOZ.org)
4. Forum Postings
Forum posting impacts a lot in offsite optimization. If you participate in forum posting and posts questions or answer to any questions then you are getting a chance to get a good quality link from the forum to your website which improves the page ranking.
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So these are the On page and Off page SEO and the factors affecting them. In next article I will publish some important tips for the on page SEO for your blog and website in order to get a good search ranking.Comment
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thanx for the info guysComment
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