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Understanding the keyword density

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  • Understanding the keyword density

    Though the words and the term “keyword density” may be somewhat new and foreign to you, keyword density is actually quite simple to understand. First, a clear understanding of the word “keyword” is important. Keywords are the words that are used to describe and signify a topic. It is likely that you have already entered keywords countless times in your internet searches. If you are an avid Yankees fan and you want to find out the latest team news, you would probably start by entering “Yankees” in a search engine box. If you want to know the schedule of the games, you might enter “Yankees schedule.” If you want to know the home run history of Mickey Mantle, you might simply enter “Mickey Mantle,” or “Mickey Mantle home runs.” The keyword is simply the word that identifies and represents that which you are seeking in the internet. The word, words or terms that best represents the object of your search are most likely to bring up the answers in the resulting search engine results page (SERP).
    Keyword density is the percentage of the number of times a particular keyword or keyword phrase is used in comparison to the total amount of words in the article, page or site. If your website is devoted to selling your product, custom acoustic guitars, the SEO-savvy writer would insert the relevant keyword phrase “custom acoustic guitars” a certain number of times in the article, site or page. What percentage, you ask? It varies. One popular school of thought suggests 2.5 – 7%. Others say to keep it less than 5%. Others insist that the keyword density should not exceed 2 – 3%. There is no final, decisive answer, as the internet is constantly changing.
    Keyword Density and SEO

    SEO is the abbreviation for the term “Search Engine Optimization.” The overall goal is to execute an SEO campaign that will result in consistently high website visibility and exposure. Even a website of high quality is of no use unless it is seen by searchers. And searchers, of course, are the potential customers, clients and buyers who sustain and create business growth through sales, word of mouth referral, testimonials, and real-life advertising by product utilization, whether it is an item of clothing, a salad dressing or an automobile. Internet commerce is dependent in great part upon visibility. Unless a company is so well known that it does not need help from the internet, visibility and exposure is always of paramount importance. Additionally, even the most successful businesses will create and maintain a strong web presence to improve and maintain its dominance in the marketplace. Keywords are at the heart of all the searches that lead to visibility and exposure.

  • #2
    Awesome information share by you. I enjoyed to read about Keyword density.
    Thanks for sharing.

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    • #3
      Very informational post bro. Thaks for sharing
      IzzoNet eCommerce Website

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      • #4
        Google does not use KW density any more...)
        Help for new marketers
        www.for-new-marketers.info/blog
        www.marketingforums.net free to join........

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        • #5
          Wow great information and thanks for this information.
          Paintless Dent Removal

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          • #6
            Originally posted by Jim Gillum View Post
            Google does not use KW density any more...)

            I think it does.

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            • #7
              Simply, density is mass per volume and similarly keyword density is also define as keywords per total no. of words in content.
              Air Conditioning Services OC | Los Angeles SEO Service

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              • #8
                You have defined Keyword Density very well,yours this post will be very helpful for the SEO Newbies.
                Complete SEO Package
                Seo Services UK

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