What is PPC?

[Gurmeet]

PPC or Pay Per Click is a part of internet marketing. It is an advertising technique in which owner of a website has to pay each time whenever his advert clicked by a user. It is an effective technique for driving instant traffic to a website.

[simplenursing]

PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.

[allenhill]

Pay-per-click (PPC) advertising, on the other hand, involves purchasing ad spots within the “Sponsored stories” section of the SERPs, or in the content block that displays on program publisher websites. Instead of paying a flat fee for a certain number of impressions, PPC ads are charged based on the number of click-throughs each ad receives, based on the bid price offered by the advertiser.

[keithatherton]

PPC (Pay Per Click) is a paid process of marketing. Its a fast way to get top position. You have to pay for every click. Its not helpful for long term result process.

[matthewkevin]

PPC means Pay per Click it is different from SEO. To get high ranking we need to pay some amount for Google. One big advantage in this method is you will get immediate traffic.