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What is ecommerce optimization?

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  • #1

    What is ecommerce optimization?

    E-commerce optimization is the process by which you critically examine all aspects of your website’s product listings, then experiment with changes that could boost sales and affect other key performance indicators (KPIs). To keep track of how these changes affect your e-commerce site, you’ll want to conduct A/B testing. Also known as split testing, this process enables you to compare two versions of a website to track which one performs best.
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    Tags: corporate gifts, ecommerce, gift ideas, google, marketing, seo, shopping
  • #2
    Ecommerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers. From navigation and design to content and product descriptions, everything on your website should be intentionally leading users towards the end goal: purchasing your products or services.
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    • #3
      eCommerce SEO Checklist

      Do Keyword Research
      Unique Title & Description
      Optimize Alt Text
      Resolve 404 Errors and Warnings

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