Difference Between Bounce Rate & Exit Rate?

[SerenMckay]

Hello folks,

I am confuse between bounce rate & exit rate.
Can anyone please explain here about different between bounce rate & exit rate in simple words?

[LisaHandson]

In simple words.

Bounce Rate is the percentage of visitors that visit a page on your website and don’t visit any other pages. For example someone may come in to a page via a search engine and then go to another site without visiting any of your other pages.

The Exit Rate on the other hand is the percentage of people who have left the page but would have previously visited other pages. The figure is worked out by the percentage of visitors that leave your website from a page based on the number of visits to that page.

[kabirthapar]

Bounce Rate is the percentage of visitors that land on a particular page, visit no other pages in your site and leave your site completely. So here’s an example: I do a search for “website designer in seattle” and I arrive at this site. Without clicking anything, I leave this site to go somewhere else. I “bounced.”


Exit Rate is the percentage of visitors that leave your website from a given page based on the number of visits to that page. Hey, that sounds a lot like “bounce rate,” right? The difference is that the visitor may have been to other pages on your site before exiting. Here’s an example: I do a search for “website designer in seattle” and I arrive at this site. I look at the portfolio, read a few articles, go to the contact page and fill out the form. Then I leave. I “exited” from the contact page. On the other hand if I had done a search for “BaraltDesign contact info” and landed on the Contact page and left immediately, it would have been a “bounce.”

[Rittu]

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.

[vedasri]

Simply Bounce rate is the percentage of users who entered on a page and immediately left from page and Exit rate is the percentage of people who left your site from that page.