What is Phantom Update?

[KateSteel]

What is Phantom Update?

[alpa]

Actually, Gabe called the May 2015 update “Phantom 2,” assuming it was a repeat of an unconfirmed update that happened in 2013, which he called Phantom (making that Phantom 1).

[CarolineMurphy]

Phantom Update by Google is the quality filter that has been coordinated with the positioning algorithm of Google. It focuses on the website pages with low quality and low rankings and does not influence the whole domain. In any case, the pages that are affected likewise in a roundabout way make unfavorable consequences for the area in general.

[Training Surat]

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and visibility data. Could we perhaps be witnessing the emergence of Phantom Update III? It certainly appears that search results have been adjusted in line with the guidelines. So let’s have a closer look at the data.

[RH-Calvin]

Google's Phantom Update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages. Many sites lost rankings while others jumped ahead, causing mass confusion among webmasters as Google originally denied a major update.

[Andaman]

The major reason sites dropped in the rankings was because they were determined by Google to be low-quality. This is causing many site owners to adapt their sites to Google's definition of quality in order to improve the user experience and regain rankings. You can read more about what was specifically impacted here: Don't Blame Google's Phantom Update For Your Lost Site Traffic.

[hayagrivas123]

Ever click on a result in the Google Search Results Page only to have some annoying video start playing or huge pop-up ad block your entire screen

[Pandith]

Google's Phantom Update was a slippery change to the organization's hunt calculation that influenced for the most part enlightening destinations like eHow, Quora, and HubPages. Numerous locales lost rankings while others hopped ahead, bringing on mass disarray among website admins as Google initially denied a noteworthy redesign.