What is ETA in AdWords?

[Joyadelfin1]

Hello friends,


What is ETA in AdWords?

[Asep syaripudin]

Expanded Text Ads
Expanded Text Ads are the next generation of the standard AdWords Text Ad. This new ad type provides longer, more controllable messaging in your ads. ExpandedTextAd also features:

Two headlines
This ad type has two headline fields. The second headline is concatenated to the first headline field, separated by a dash. On mobile, the combined headline fields may wrap to a second line.

More characters
Both headlines contain 30 characters each, more than standard text ads. Double-width characters such as Chinese, Japanese, and Korean allow for 15 characters.

Expanded description
There is now a single description line with an expanded limit of 80 characters. Truncation and ellipsification have been minimized to make ad display more predictable.

URL customization
Instead of inputting a display URL for your ad, the URL is calculated from the landing page and path fields (path1 and path2), that indicate to a user where they will be directed on a click. Final
URL and tracking URL behavior remain the same.

source: www .en. advertisercommunity. com/

[tech3]

Expanded Text Ads
Expanded Text Ads are the next generation of the standard AdWords Text Ad. This new ad type provides longer, more controllable messaging in your ads. ExpandedTextAd also features:

Two headlines
This ad type has two headline fields. The second headline is concatenated to the first headline field, separated by a dash. On mobile, the combined headline fields may wrap to a second line.

More characters
Both headlines contain 30 characters each, more than standard text ads. Double-width characters such as Chinese, Japanese, and Korean allow for 15 characters.

Expanded description
There is now a single description line with an expanded limit of 80 characters. Truncation and ellipsification have been minimized to make ad display more predictable.

URL customization
Instead of inputting a display URL for your ad, the URL is calculated from the landing page and path fields (path1 and path2), that indicate to a user where they will be directed on a click. Final
URL and tracking URL behavior remain the same.

Great explanation!!! I think Op must be cleared with his doubt after reading your detailed answer.

[RH-Calvin]

Google Adwords is a paid keyword promotion tool used to build your keyword popularity and also generate good traffic from them.

[ReconEngine]

ETA is expanded text ads and it is new types of ads that is supporting next generation ads

[shivani]

ETA is Expanded Text Ads which provide longer, more controllable messaging in ads.

[biglyft18]

It stands for Expanded Text Ads. This ad type provides longer, more controllable messaging in your ads.

[Exploring Tourism]

Expanded Text Ads are the next generation of the standard Adwords Text Ad. This new ad type provides longer, more controllable messaging in your ads.

[aanchalkaura]

ETA stands for Expanded Text Ads ie provides longer, more controllable messaging in your ads. This ad allows you to create expanded text ads which are applicable for AdWords only.

[mtgfanboy]

ETA is in reference to Expanded Text Ads. ETA are the next generation of the standard AdWords Text Ad.

[Sojan Babu]

Expanded text ads are similar to the text ads that you’re used to, but with a few key differences.

1. Expanded text ads have three headline fields.
2. Expanded text ads also have two 90-character description fields.
3. The domain of your display URL is based on your final URL domain.
4. The display URL can include two optional “Path” fields.
5. Expanded text ads are mobile-optimized.