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  • search engine marketing

    What is Search Engine Marketing?
    What's the difference between Search Engine Marketing and Search Engine Optimization?
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  • #2
    SEO or Search Engine optimization is by creating and improving a website so that it will rank high in the search engines and help potential customers or clients find the website.

    SEM or Search Engine Marketing is the process of marketing a website through the Internet via search engines, through paid placement or paid inclusion, or by improving ranking in organic or natural listings.
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    • #3
      SEM involves the tactics for generating revenue or making sales across the net and lots of paid or free advertising systems can be mentioned.
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      • #4
        As others have stated, search engine optimization is geared toward optimizing your website (in the design process) as well as the content so that it performs well in the search engines. You can do this on your own if you have the skills.

        Search engine marketing is when you pay to be among the sponsored ads in a search and pay for other PPC programs.

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        • #5
          SEM is basicly the process involved in using search engines to make money, eg. increasing you're traffic to make money. whereas SEO applies to all reasons and methods for improving you're ranking. SEM campains are normally higher budget and are more advertising based whereas SEO campains can vary.
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          • #6
            I am totally agree with catchingsmoke. He is saying quite right. Did you get the idea or not?
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            • #7
              SEO includes your organic search engine ranking not with the traffic. Includes on page optimization, off page optimization, competitor analysis....... etc

              SEM is only related to traffic either paid or free like Yahoo, Google and MSN. It is a form of paid advertising which can guarantee you prominent ranking on the search engine results.

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              • #8
                The difference between SEM and SEO:One is the foundation, and the other the bricks upon the foundation.Without the foudation of a solidly -implemented SEO on your website,the house (your website) in this case,cannot adequately support the marketing efforts put forth in your marketing plans.
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                • #9
                  Search engine marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine.A set of marketing methods to increase the visibility of a website in SERP.
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                  • #10
                    Seo is just one part og SMO .SMO has ppc
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                    • #11
                      Search Engine Marketing (Internet Marketing), also referred to as Search Marketing or SEM, and is fast emerging as dominant online customer acquisition channel. Many companies are now taking Search Engine Marketing very sincerely as, done well it has return on investment, and has tremendous potential for incrfeased sales. Search Engine Marketing is actually a blend of two core techniques. One is Search Engine Optimisation, also known as SEO or Natural Search or Organic Search. The other being Paid Search related.
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                      • #12
                        SEM is all about using the Internet search engines and Directories to deliver targeted traffic to web sites. By targeted traffic, we are really talking about driving prospective customers to your website. Search Engine Marketing is actually a blend of two core techniques.
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                        • #13
                          Search Marketing or SEM, and is quick emerging as leading online customer gaining channel.
                          SEM is really a blend of two core techniques SEO and Paid Search related.
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                          • #14
                            seo a program that searches document for a specific keyword and returns a lot of document whether the keyword are found, and SEM refers to paid search engines and they are usually pay per click, cost per click etc.,

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                            • #15
                              A method that ensures marketing of a website via internet is termed as search engine marketing. It helps in improving ranking of websites in organic or natural listings.
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