Google’s method

[andrewhall345]

Everybody knows that Google is the premier search engine on the internet, and it ranks pages on its search index using an application known as PageRank. This determines how relevant or important a page is by giving it a certain value—the higher a web page’s rank is, the more important and/or relevant it may be. Of course, those with lower page ranks have lower relevance, so webmasters really have to improve their PR to get higher. Some of the ways to get this include writing quality content, submitting articles, submitting to directories and Squidoo lens creation. You could of course hire SEO professionals for all of this.

[janet]

Everybody knows that Google is the premier search engine on the internet, and it ranks pages on its search index using an application known as PageRank.

I don't think that Page Rank is an application, it's just a measurement. Also PageRank is not the only factor that google uses to put you in the SERPs.

[McKenna]

PR is overrated if you ask me.

[bermuda]

Google considers more than one hundred elements before giving ranks to the indexed websites and they contain areas like contents, link popularity, anchors used, H tags, title sections, pages loading times, domains ages and PR is one of them which on its own is not going to be a guarantee of having top rankings.

[Jim Gillum]

You can go to the Google webmasters blog and get the scoop.....LOL