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he exact birthplace of the modern business card
is unclear and depends on the individual you talk to.
However, most experts will agree that the origins trace
back to either 15th century China, or 17th century Europe.
The initial purpose of these cards were to announce one's
intention to meet with another individual. With some time,
they became known as "visiting cards," or "calling cards,"
and were an indispensable aspect among society's elite.
These cards served as a basis for introduction, and
followed a rather stringent code of rules governing their
use. Upon receipt at your home, the caller's card would
be delivered by your servant to your "card tray" for your
inspection. If you welcomed the caller, you would return
the favor and send your calling card to their home in
return. If the introduction was not welcomed, a returning
card was not issued and the relationship went no further.
The practiced soared in popularity in France during
the reign of Louis the XIV, and rapidly spread
throughout Europe. This is generally considered to be
the personal or social side of the modern business card.
is unclear and depends on the individual you talk to.
However, most experts will agree that the origins trace
back to either 15th century China, or 17th century Europe.
The initial purpose of these cards were to announce one's
intention to meet with another individual. With some time,
they became known as "visiting cards," or "calling cards,"
and were an indispensable aspect among society's elite.
These cards served as a basis for introduction, and
followed a rather stringent code of rules governing their
use. Upon receipt at your home, the caller's card would
be delivered by your servant to your "card tray" for your
inspection. If you welcomed the caller, you would return
the favor and send your calling card to their home in
return. If the introduction was not welcomed, a returning
card was not issued and the relationship went no further.
The practiced soared in popularity in France during
the reign of Louis the XIV, and rapidly spread
throughout Europe. This is generally considered to be
the personal or social side of the modern business card.
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