Online Media Marketing Vs Offline Media Marketing ?

[geniepr]

Online Media Marketing Vs Offline Media Marketing ?

Which is More Effective ?

[gajjarcompressor]

Both are very effective.

[mikechan12]

-The internet reaches 30% of the global population (70% of Western Europe) and there are more than 2bn users worldwide.
-50% of UK college students buy more online than in person.
-72% of UK mobile users go to an apparel store after being exposed to a related mobile ad.
-Global display ads are growing by 18.9% per year.

[realtoursindia]

Both are very effective for increase your business brand value.

[asadsays]

One benefit of marketing online versus offline marketing such as placing traditional advertisements in magazines, newspapers or on television is that you can change them on the fly. By monitoring and tracking how your advertisements and marketing efforts are doing you can make the decision to change a graphic or wording and do it without any problems. This is not the case with traditional marketing and advertising.

[Simba-Infotech]

Before we look at why online marketing has more benefits than offline marketing, here is what is considered to be online marketing;


• Website


• Search (SEO)


• Email Marketing


• PPC (Pay Per Click)


• Online Advertising


• Social Media


Compared to what is considered to be offline marketing;


• Catalogues


• Brochures


• Flyers


• Exhibitions


• Newspaper Adverts





Why use Online Marketing over Offline Marketing?


If you are looking to target a specific demographic, you are able to use online analytical tools to do this which enables you to be specific. Making changes online are also very quick and easy, allowing you to react to any surrounding changes to your marketing. Monitoring traffic and behaviour online will ultimately allow you to personalise your content instantly.


As you don't have the usual print costs, it can be relatively cheap to market online especially when it comes to social media and SEO. If you can learn how to use the tools available, you will not only save time but a lot of money too. Not only will you save on money through avoiding offline costs for adverts but for staff too. Generally, you will need less staff when using online tools to market than offline.


The main deciding factor over why online marketing is more beneficial for a business than offline is because this is where 90% of your customers will be. We are in a new era where so many people of different ages and genders are all accessing the internet globally. For your business to be an ultimate success, you will need a combination of both online and offline marketing however, online marketing is where you will be able to connect with your audience on a broader scale.

[vicky_krish]

To be fair it really depends on the region, Because in many regions still there is offline marketing is getting a lot of profit for the sellers. But the majority of today's world is on to online marketing. i will surely go for online marketing over offline marketing

[radun]

Depends on who your target audience is and what action you want them to perform

[kimberlyho]

Both are extremely effective to boost your organization brand value.

[Windycitywreckers]

Understand the concept of Marketing first. There is a different reach of each way of marketing. Offline audience and online audience both are different. Its depend on the audience and your goal where your audience are hanging out and what is the best and effective way to reach them, this mindset can give you the exact idea which mode of marketing is good enough for your business.

Hope it Helps!
Windycity Wreckers
A leading company which offers top cash for cars in Wellington.

[kimberlyho]

To be honest it depends upon the area, Because in most areas there's offline advertising is currently getting a great deal of gain for those sellers. However, nearly all the world of today is on to advertising. I will go for advertising over advertising

[MargaretLawhon]

To be honest it actually depends upon the area, Because in most areas still there's offline advertising is getting a great deal of gain for those sellers. However, the vast majority of the world of today is on to advertising. I will go for advertising over advertising.